New thought processes always precede new paradigms. Those new thought processes allow you to see possibilities that once appeared impossible. They only appeared impossible because of the prevailing mindset. That mindset is stored in our brains. Our brains hold information in our neurons. As a rule, neurons do not make up information. They store it, like file cabinets, and retrieve it when needed. This article explores the possibility of creating new paradigms that are not predicated on the information stored in our neurons. It is a relatively new science called neuroplasticity. It may be the key component needed to effectively drive innovation..