In the real world outside of academia, we have the same problem where corporate employees are discouraged from thinking, trained to do things exactly as per the employee manual, BMPs (best management practices) of industry, or directions from their bosses, yet their bosses are doing the same thing? Is anyone – even the C-suite or board of directors thinking anymore? Are they busy copying marketing campaigns, business strategies, and processes of their competitors too – apparently so, which is fairly obvious reading trade journals and following industry associations.